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© 2000-2018 Novosoft LLC. CD-catalog

Custom Project Name CD-catalog

Customer (country)

WomanBiker, USA

Business Situation
Business Case
The problem
Business Opportunity

WomanBiker is a retail store offering women's motorcycle riding apparel. The company runs online store as well. One of the business problems was that a paper catalog released by the firm was quickly becoming outdated, because the store was getting new kinds of products every week. The option to publish a catalog more frequently would have been too expensive. So, new ways to inform people and advertise the products were needed.


The customer ordered Novosoft to produce a ÁD-catalog with state-of-the art design. Novosoft designers offered a solution based on Macromedia Flash with the C++ functionality.

The catalog allows WomanBiker's customers to choose products they want, using pictures, videos, etc., and providing complete information about the products. Importantly, the company can easily update the information in such catalog (change prices, add new products, etc.) and release updated product catalogs at affordable cost.

Tools and Technologies

MacroMedia Flash

Decreasing costs of publishing catalog;
Increasing sales of products;
Custom loyalty growth.

View reference

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